Fusing Futures
Fusing Futures

Season 1, Episode 10 · 1 year ago

Next Moonshots in Fusing Futures: Where Should We Begin?


In the final episode of the first season, we delve deeper into steps needed to make a leapfrog to a knowledge-based economy and society. We invited Dragana Petkovic, Co-Founder of StartIt, Owner at Themis Consulting, as well as the co-founder and board member of the Serbian coworking association, who presented her main takeaways after years of building the innovation ecosystem in Serbia and in the region. Her answers may surprise you! 


Until the second season release, follow us on Instagram @bos_podcast_fusingfutures and Twitter @FusingFutures and share your thoughts and comments.

#fusingfutures #bospodcastFF

Since we're still spending most of ourtime at home- and we have more spare time- I'm pretty sure that all of usare into a lot of thinking and having a lot of new ideas. FTURE futur using futures light them up. Some ideas are about redocorrating ourhomes, since we spend a lot of time in them right now. Others maybe came todiscover that this slower pace of living is something that is actuallyenjoyable and maybe have new ideas about how to reorganize their life andnot rush into the usual fast pace living as it was before the Covinineteen crisisthese. Small and big dilemmas are exactly the topic of Repisode, Numbe rate of the fusing futures potcast. I'm delighted towelcome a fellow member of the Bochelane Network, Miss Dragnapedkuichcounder started owner at themis, consulting as well as the CO founderand board member of the Serbin coworking association as my guest inthe episode Numbr ate of the Fusing Futures Potcast, I'm currently moving houses, I'm movingcities actually and I'm buying new home appliances. So I've noticed the trendof a smart refrigerators, smartdishwasher smart ovens and otherPitcchan stuff that used to be simple and straightforward, but now everythingis connected to vify and has its own phone AP, and I guess that theseappliuses offer solutions to non existing problems. I really don't needthe ability to turn my dishwasher on from my bed fom my iphone or check onthe chicken in the oven from my camera less. The problem is that, firstly,these applieces used to be reviable. Now, if my wife, I stops working, myoven gets confused and then I need to call a repairment to fix it. Secondly,this trength of convenience. It makes us even more distant from the SIMPLLebe, the choic we used to do with our hands with our bodies getting up goingto the oven, checking on our meal, enjoying the process with all oursenses, instead of slowing down taking the time to prepare something to takecare of our Houe School weare rushed we're making this part of lifesecondary to work. I guess I feel like we're being sent this message, thateverything, except our work, has no value. It should be done quickly inbetween other, more important tasks, orembetter completely outsourced. Irealized during these quarantiing how much joy and mindfulness comes frombeing present and doing these simple...

...things: cooking, cleaning, creatingsomething with my two hands being present and active during these tasks.For example, I took some time and energy to properly clean a super dirtyoily, a really ugly old rusty pen. I probably would have just shrown it awaybefore, and I was so happy to see shine again. Like look. I've done this dirtyjob by myself and now this man is shiny. Like you s such a good feeling,immediate rotification Ilike, my consulting work and talking about theinvestments, fothe market, FET attraction, valilation, minimo, vible,broduct, Nobolshoul, just a lovely, clean pen, a tdirect result of myhardworkalthough necessary and beneficial. This continuous tide ofinnovation, apparently isn't all smiles in Sunshine Dragonat. Could you tell usa bit more about the other side of the medal, the consequences of the constantinnovation that remains hidden? In plain sight, I think that this trend of innovationin terms of Internet of things and solving on existing problems actuallycontributes to piling up of unnecessary information that needs to be storedsomewhere that uses more energy and creates even more carbon emissions, sothat I can take a look at my fridge from my phone and see if I should buymore milk or that I can turn on my washing machine remotely to save. Idon't know, I guess five minutes of my precious time to use it to watch it.Aroun motivational t video, it's a good example of the law of diminishingreturns or even negative returns in terms of my ibles being increasinglyglued to some type of a screen, because I'll take my phone to check on myfridge and an hour later, I'm I'm still on it. I'm checking my emails with herinstagram I'm receiving and emitting even more unnecessary information,amusing, more energy, I'm piling up and storing more mostly useless information.I personally don't feel more productive wit. These stories, I feel lessproductive. My attention span is shorter. I'm more snappy, a'nd restless.I have less patience and I don't think it's all in me see this happening formany of my younger friends and colleagues. We just don't have enoughattention and patience for books weare in constant mode of multitaskingbetween our screens and other things, we're trying to do so. I ovght to strive towards the moreminimal, simplified lifestyle I'm trying to disconnect from thetechnology from time to time, at least and connect to some form of physicalcreation and Manual Labor it heals it brings you back to reality. I think abig silver lining to the panemic is actually realizing what is essecial forour living and well being what are the things we can do without finding? Whatthe less is more really means for us,...

...which you think is ultimately betterfor the plant: less consumerism, spending on durable quality items andrepurposing what we already have using things we have for longer. I think thatall equalls less pollution in general. Let's talk about this hidden side ofinnovation, a little bit more. Definitely the profit. Isn't he theonly criterion that we should meet when developing business? What about ethicalprinciples towards humanity in nature? What about tenability in general? Is there a way for us to stay on thepace of innovation while we remain profitable and responsible towards theenvironment? Can we meet all of this Creteria? I think this is the keyquestion and I don't kboieve it's evenpossible, for example, in thefashion and retail industry, to have a production that is both ethical,economically, sustainable and environmentally sustainable. Can weeven produce garments from ethically source materials may be workers who arepaid and treated fairly, infactoris that hold key in vermeval standardsthat don't orally pollute water in he air and then, in the end, that theprodict doesn't cost a fortune in the store for the end consumer? I can hardly imagine that happeningwith margins in today's fashion, and I think that's more local designers andfashon productions really can't compete with fast fashion in terms of price andINSERVIA. Unfortunately, with such a low standard of living, Iven fastfashiond brands are considered luxury for most people with their currentmindset. Sadly, most people would rather buy low quality plastic design.writens then, higher quality locally made items even when the price is thesame, but what brings some hope is the growing fashion Ahanan market inServia, where obviously, some groups of consumers are capable and willing tospend money and local clothes and food, and not only people in Serbia. I thinkthat our designers, offacial desires and food producers are exporting whenthey can the different people from a brother actually buying these items. II think that having the handmade fashion piece, for example, a sweaterthat a grandma or single mom from a rural area needed for you TDIT, youknow who made it and that you are supporting this brand and these peopleby buying it makes a lot of sense to the cancious consumer. She will cherishthis piece. She will hope to leave it to her daughter to be warm for years tocome. I have a hard time picturing someone living an Asian thatis betterto inter generations. I guess our only way out is on one handin changing the mindset and, on the other hand, it's changing NREGULATIONS,holding higher standards and holding companies accountable, which at leastnot happening since the Ana Plaza Treagudy in two thousand and thirteen Wen a fast fashioned factory collapsed in Bangladesh and killed more than onethousand and one hundred people. Nothing has changed this victory usedto produce garments for many brands, such as Benethon primark, PradaGuchiher, such you name it, and today,...

...thes and similar brads decided duringthe pandemic, not to respect the contracts with these factories andrefuse to pay for the produced goods because they claim they can't sell them.So we trying to influence corporations and governments, I think influencing ineducation. The consumers is the pasttotic simultaneously. I believethat campaigns Thal, promote bying, locally produced products work,especially in times like this, when the borders are closed. Of course, thereare many onterlying issues, production chains, but we have a larger number ofsmall producers of food or fashiond items. Furniture. I think it'scompletely doable when our fathers and grandfathers were talking about theimportance of having industrial production and not basing the economysolely on services. We brush that away, but it doesn't sound as crazy anymorewhen ninety percent of everything is produced in China and were dependent onthem for things like genetiticmedication and variousmaterials. Your professional background is related to supporting itentropreneurs and start up through your work. We all know that the entireeconomy was under great impact during the cove nineteen crisis, but it seemsthat this sector has found its way out. So, in your view, what comes next fordigital entrepreneurs, the role of sardebs, is musily growing,with small companies and and tripreners disrupting everindistr imaginable, buthaving a Sartep is also a very trendy thing to do with so many young peoplewanting to be independent, digital nomads working from beaches. For a timeit seemed that any EP can become a UNICOR, a billion dollar worth at. Ibelieve the times are changing and the hype is passing so solving realessecial problems is what I would love to see more of. If the world economyhas this huge energy, mutivation and creativity of young people at thitsdisposal, it is such a waste to focus it on ab that bring no real value.Young people in the Silicon Valley and other similar TEC cubs around the worldexperience abnormal working hours, crazy, fathigue, insustainable, workingmodels to try to reach dreams and thend up drained too early in their careers working, smarter, not harder, should bethe goal using technology to help us become more productive, not plus, andI'm not talking about productivity, abs and individual productivity, such I'mtalking about creating products and services that will bring us valuableinnovation in the fields of health and medicine. In the vields of insurance,banking and financial systems in the fields of transport and agriculture, Iwould love to see deep changes in these systems. This innovation andcreativeity employed to bring us to a more sustainable way of living. It'sobvious with correctly most popular ABBs and games that the excessiveknowledge of human behavior and psychologis available. Sadly, manycompanies use this knowledge to...

...capitalize on our natural naturalshortcomings. Fear addictive behaviors not to much positive behaviors. For me,the future of the getantreponership would ideally focus this disruptiveforce toward solving big problems, not only bringing more convenience andentertainments to people which changes lives in marginal ways and leads tomore waste and pollution. I just took a book from my friend witha short edication. Taing was forgeter how Livid memories it brought back.PUSFOR dinner is for all of the most common and recurring question: Isn't itHan get time and time again, maybe annoying notetheless? It reminds me ofan amazing Ni and a group of enthusiastcceeded in bringing the FarsTinto tevout. We decided to hose thel in Monday formore than two hundred and fifty Pashalanni as an opportunity to enjoythe faste and smells of Ticisy, our foltes Wasnin, Jest Bing Rice togive stapta floral wrong and the soft Spicki up short Difo. As with a justberase flower, whenSemalit immediately for in Lo thesweet smelling cent of Dresppin rice wasspreading throughut our kitchen other ice was raisiveleast pat tat, no short cuts, no on CIQU solution, noINTA fin very different from our daily habits. Hower. That's nice, cooking,trase, the path for a new habit, what our dinner became or invite forupcoming life aten years ago I almost trew away a handmade rug from Pirotthinking that it looked dated and too rural for my interior decoration style,but fortunately my mom was there and she explained that Erug was actuallypriceless. It was made by my grand grandma from the world that shegothered from her own sheep mind blow today. This rug has a special place inmy hole. I can't imagine putting a price on it. That is value for me.Surely a rub like this, or an imitation of it can be bought in furniture stores.It will probably be tredy printed soon or something, but this old craft isdying and having a piece of it is amazing, and I believe that people aregoing to cherish and respect. He had made things even more in the future, since we mentioned home, decoration andrefreshing of closets a little bit earlier in this episode. Let's talkabout fashion industry through the...

...prism of our discussion today, mass fashion production of courseleaves a massive impact on the environment. I'll just give a littlebit of numbers to support that, so the average e- U citizen, annually, buysmore than twelve kilgrams an clothing, the production of which contributes toemission of one hundred and ninety five million tons of co two to theatmosphere and in addition to that, the production of this uses forty sixbillion cubic meters of water, and yet this average European citizen onlywears about thirty percent of its closet. So what are the alternativesamong local initiatives to this mess and fast fashion? INSERBE A currectly?There are more than three hundred different small entripreneurs anddesigners in the fashion industry. They are producing clothes, thuesuccessories, as well as handmad items, and it's pretty hard to have anoverview of this field, and information about thet is cattered everywhere, butmostly needs to Roman phacebook. So a project I have been supporting andcorporating with thiszonataria. For example, they created an online craftmarketplace they're gathering many of these producers in a single onlinestore. So you can order all of the stuff online and another greatinitiative is the Fab living concept store in Belgrad in Kosca, led by OnanCollege, and she offers an amazing selection of items both in store andonline through their Goment cakow website. But there is also greatfasebook group. I absolutely love it. It's called Malliprizvijatri Rateterby,actually like small producers of food in Serb yeah, where many small localSurbian producers of who there gathering and selling their products.This group has almost forty thousand members and in this group you can buyeverything from fruit to dairy products and meat.So I guess th. This is a great example of how the Internet and social mediaand is ready to use ECOMER solutions are bringing key information to peopleand making these products available to them. So these local initiatives arereally great alternatives to must produce goods, and I'm consideringdoing a personal experiment of using all the local food producers for a fewmonths I'll try to avoid supermarkets and see how it goes. I'd ready tosacrifice a bit of convenience not being able to buy food any time of theday having to plan the meals a bit more closely, respecting shorter expiringdates for fresh food having to wait for the delivery a bit, but it's all partof my general slowing down in this period of life I'. Let you know how itgoes as you mentioned, going. Local isapparently a good alternative in today's world is going local andbecoming offgrid totally independent, really the only right path. We areapparently at the cross road. So I want... ask you: what is the right way forthe future? Should hes try towords completely desentralized society in theeconomy, or should we somehow try to make the past in the future meet it thehalfway? Well, I think that being totally independent it's not ago, so weare interdependent. We rely on each other, it's what made us rapidlyprogress economically, but, on the other hand, being completely depended to others andexpecting constant availability of cheap goods and being completely remotefrom how our food is made. How it magically appears on our tables how ourclothes are made. I think it makes us more vulnerable as individuals and thiscountries and Communiti something breaks, and you sit around waiting forsomeone to fix it. Prices of oil or Electricity Rais, and you have to payso finding ways to be more eliant on ourselves. I think it brings more powerand believe in our own ability to sustain ourselves and our family. Forsome, it means having a garden growing your own food for others. It means buying locallygrown food from your neighbors for other people. It is having solarpanels and using more natural energy in their house. For many, it is movingaway from the cities, they're becoming unfactional, crowded and polluted. It'smoving to the countryside or a smaller town, which actually is my own examplebuying the house or of led it's actually becoming increasingly hard formany people and I'm glad to see there's some new solutions on emerging in thesfield as well, thankfully, and enabled by good use of technology, for example,coliving sharing housing expenses or crowd funding real estate projects. Let's help our listeners cask a newlight in their future. What's your key take and key message to them, I think finding a sustainable way ofliaving today it relies upon our ability to distinguish what isimportant for us personally. In the long run, every season of life has itsown challengaiand. It's on beauty. Today is a twenty year old. Youprobably find living in a fast paced city, with all that it offers a greatopportunity in a lifestyle for you and that's completely. Okay sees everythingit gives you at the same time simply be aware of how this Rydom is affectingyou. What is the price you are paying long term be aware of your ambitionsand goals, keep it real because you don't want to get stuck with chasingthe very same things. Fifteen years from now, your ambitions might change,they probably should, and that is perfectly natural. I believe that newinitiatives always start from a personal mantage point, solving our ownchallenges, corporating with people who share them and finding solutionstogether, but these solutions are often simpler than we think they consist oftaking away something, not necessarily adding something new they reli onconnecting to the very base of our...

...needs. Why do we want to h this shinyobject? What do we believe that it will bringus? Is it security, freedom recognition connection? Can we find a simpler wayto have this need met? I believe one important mold of Einnovation today isactually taking away the teck for a moment in art, for example, whilemaking an image, for example, some letters on fire taking a photograph ofactual burning letters instead of digitally producing the fire,metaphorically speaking, creates some real fire, sometimes not just a vitualfire. Try liaving the real life away from the screen. It will be anincredible advantage for you in the future ouse the screen as a useful tooland be the master of the screen masterfully using it and not letting itcontrol you using futures light them up is BelguryGopal schools, audio potcast, members of Borcelani Network Dragon, AfetcichGarden, a voilage Yellind, a shappage and myself ofthe bandage took part inmaking this eighth episode. Alexaracich and Makomitwich supported us bydesigning the sound and Adio Effects.

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